While at RED Interactive, we partnered with Ubisoft on their much-awaited franchise release of Assassin’s Creed: Origins. This came following the wild success of their previous title - so expectations were high.

We were tasked with creating social buzz ahead of the game release. The challenges we had to solve were how do we tease content without giving away any of the plot (no spoilers) - and how do we educate our audience on some of the historical figures in the game?

The solution: create archetypes of the characters & demonstrate the grandeur & epicness of ancient Egypt.

We primarily utilized After Effects, Photoshop, & Illustrator (as well as in-game capture).