ABOUT

ABOUT ⎯

I'm a multi-disciplinary creative director with a strong focus on performance marketing and paid social.

I’ve developed an expertise in art direction, design systems, branding, and campaigns (advertising and marketing), with a proven track record of building and establishing strong brand voices across various visual platforms and 360° campaigns.

  • 15+ years: marketing (DTC, B2B, B2C, social, digital, OOH, TVC, influencer, etc)

  • 12+ years: copywriting

  • 11+ years: art direction, motion, & performance marketing

  • 18+ years: commercial / narrative production, leading teams, & making things both agency + client side. I was a producer in a previous life.

I have a passion for developing and executing innovative and impactful campaigns across multiple channels and platforms.

Awards won, billions of impressions earned.

  • Adobe Creative Suite

  • Design systems & Brand identity

  • Creative & Art direction
    Global advertising and marketing

  • Experiential

  • Brand & design strategy

  • Product design

  • Copywriting

  • Team management

  • Online & .com (UI/UX)

  • Budgeting development & management

  • Social media

  • Pitching & presentation

  • All things AI: Midjourney > NanoBanana

  • Motion & Editing

  • & Some others

Skills

  • AdAge

  • Adweek

  • Drum Design Award (Everyday Roastery) 2022

  • W3 (Delivery Hero) 2021

  • 4x Shorty

  • 7x Webby

  • 2x Lions

  • 2x Clios

  • Effie (Jack in the Box) 2013

  • 2x D&AD Pencils

other stuff