Working with Dominant Creative, Residence, and Part&Sum, we created hundreds of performance ads and set up their GTM strategy over the next few quarters. Leveraging limited assets, we overhauled their brand ID and crafted a refined performance-driven strategy to help drive growth across both paid and organic.

The challenge was standing out in the market and lack of assets. Time and budget was also a big concern, so we got crafty and leaned on generative AI and some design blood, sweat, and tears.

We primarily utilized Figma, AI (Nano, Flux, Seedream, Gemini, Runway, & Kling) Photoshop, Illustrator, Premiere and some light After Effects. Even created a complete toolkit in Figma for the various partners.