For MuscleTech, we partnered with Dominant Creative, Residence, and Part&Sum to build a high-volume performance creative engine - developing hundreds of ads while helping guide the brand’s go-to-market approach across upcoming product launches. Starting with a limited set of assets, we evolved the visual identity and built a scalable system designed to fuel both paid social performance and organic growth.

The challenge was breaking through a saturated sports nutrition market while defining a stronger tone and modern creative POV. With tight timelines and modest production resources, we leaned into generative AI and a hands-on design approach to rapidly expand the asset library and produce testable, performance-ready creative at scale.

We primarily utilized Figma, AI (Nano, Flux, Seedream, Gemini, Runway, & Kling) Photoshop, Illustrator, Premiere and some light After Effects. Even created a complete toolkit in Figma for the various partners.