While at RED Interactive, we were given the then auspicious task of creating “ultra viral” Twitter content.

Telling a story in six seconds isn’t easy, but that’s exactly what Michelob ULTRA asked us to do for their PGA mid-roll campaign on Twitter. We leaned into match cuts, high-energy transitions, and visual effects to craft 13 pieces that felt complete, clear, and quick.

We also deployed an experiential component for this campaign by creating the first golf caddy keg. Limited lift - incredible impressions.

We primarily utilized After Effects, Premiere, and some good old-fashioned blood, sweat, and tears.