Working with Dominant Creative, Residence, and Part&Sum, we produced hundreds of performance ads for Hydroxycut while shaping their go-to-market strategy for the coming quarters. With limited existing assets, we refreshed the brand’s visual identity and built a sharper, performance-first creative system designed to drive growth across both paid and organic channels.

The core challenge was differentiation in a crowded supplement market while defining a clear tone and point of view. With tight timelines and budgets, we leaned into generative AI and hands-on design execution to rapidly expand the asset library and deliver scalable creative built for performance.

We primarily utilized Figma, AI (Nano, Flux, Seedream, Gemini, Runway, & Kling) Photoshop, Illustrator, Premiere and some light After Effects. Even created a complete toolkit in Figma for the various partners.