While at RED Interactive, Crayola was launching Art with Edge, a new line designed for teen and adult creators, and needed a campaign that could break beyond their traditional audience. We developed a social-first campaign spanning content creation and experiential activations - delivering bold, visually striking moments designed to stop the scroll and introduce a more expressive, grown-up side of the Crayola brand.

We primarily utilized Photoshop and lots of physical production. Zero budget, got to bust out all the production tricks.