The lovely folks over at ButterCo approached me to help out on this gigantic performance Amazon project for their second annual booksale (they sell books, crazy right)?

The challenge was to take what we learned from the wildly successful booksale from the year prior and reinvent the wheel. How do we implement the new style guide and capture the same success?

In total, the project was 5-in-1, over 11,000 unique assets across their various global markets (Europe & LATAM).

We primarily utilized Figma, Photoshop, Illustrator and some light After Effects. Even created a complete toolkit in Figma for the various partners.